home   |  About us   |  editor's desk   |  Articles   |  Blog   |  Tips and Tricks   |  Interview   |  News   |  Video   |  Review   |  Trending Pages   |  Showcased images   |  CONTACT

The boundary of architectural visualization at Gensler

Subhra Bera: Editor

It is literary a global architecture, design and planning firm that has near about 44 branches and more than 5000 professionals and spread their network across Asia, Europe, Australia and the Middle East. The firm was founded by Mr. Arthur Gensler Jr. and Associates Inc., known as Gensler in 1965 at San Francisco and in recent they are been serving more than 3500 active clients in every industry. Gensler designers are aimed to renovate the places more inspiring, more consistent and more influenced where people live, work and play. Gensler is planned for supporting their clients all over the world at every step of design cycle from primary strategy and design planning through performance and management.

In this article we will come to know about the creative works and system and management about architectural visualization of Gensler from Scott DeWoody who is the creative media manager at Gensler and has the experience to work with countless clients such as NVIDIA Corporation, ExxonMobil, Shell Oil Company, BP, City Center Las Vegas and many more.

Scott’s Role at Gensler: As a creative media manager Scott has to manage the rendering workflows, supervise visualization technologies, give training to the newcomers, and work on documentation over several things and research and development into new technologies like VR/AR/MR etc. Lot of roles really for him, but this is not the last as he as to act as a consultant on a huge number of projects and find out the best solution for any problem that can appear.

As per the words of Scott, he and other employees can get really big possibilities of working with various kinds of clients and projects that provide them enough experience for being compatible in every field. Scott has been working in Gensler for 10 years and serving various kinds of clients everyday which give him lot of experience and knowledge and he enjoys his work a lot.

Design tools: As Gensler is an architectural, designing and planning firm so the employers have to work with various tools that can make their work better in the less time. Scott says that they use the tools like SketchUp, Rhino, and Revit and for a degree use 3ds Max, along this there main visualization tool is V-Ray. The detailed works are done using the Unity and Unreal gaming tools and create some mutual visualization. Without this I Ray and other apps are used and Deadline tool is used to produce a global render in the network resources.

Process of producing powerful and pleasing imagery: Though producing imagery is different for different project and different designers use different tools but in general V-Ray is used by all in every design as a baseline. This tool has been using by the designers from a long decade and with the newest versions they can create render while continuously working in a project without stopping anywhere. V-Ray is enough submissive for the artist to work on taking things in conceptual or diagrammatical way or working in the photo-realistic method to get a new view on rendering quality. The latest attempt they scaled into the designs is the materials with using a system named ‘Avail’. This is especially designed for the AEC industry and has over 1500 V-Ray materials and a shared library for the designers. Other Software named Substance Designer which is a mechanical material builder is used to make any kind of virtual thing like carpet, wood, stone or anything to give a real look. The whole library is connected with all the offices across the world where everyone uses the same palette to get their first renderings off the ground.

A ‘standard workflow’: A standard workflow means an upgraded and useful workflow that is common in every field and every office of Gensler; it is the SketchUp and Microsoft. SketchUp help to dive in and mass out their ideas quickly to a downloadable textures and speed up the work, on the other hand the retailer dept. use SketchUp with Microsoft to present their design in the app on-the-fly. After that they use a mixture of Fuzor and Enscape to utilize a real-time rendering, besides these they use 3ds Max Interactive, Revit etc. also. For the game engine they have different level of thinking, all the designers want to make the gaming engines quick for modeling and want different outputs and recently working on it.

Collaboration: Scott has a goal to make a firm platform of rendering across the board so for rendering he uses V-Ray’s upgrading version for all platforms. V-Ray gives him a firm platform for every design and solving problems, using materials or adding extra features.

Future of design visualization: Real-time rendering is becoming popular and accessible for all and people are crazy for it but in the other hand the ray-tracing is also gaining attentions. Though they are two separate worlds, but Scott has a gut feeling that in future they can make a combination that will change the future of design visualization.

Scott’s experience with Mixed Reality: Scott had some very good experience while working in this project as they worked with SketchUp viewer for HoloLens and experienced many things about proofing of concept, drooping the custom designed bridge etc. in the real-world environment etc.

The team is recently working on various projects and looking forward to enhance the IoT experience in designing and hoping to take the technology to the next level. Gensel is extremely happy with their employees and convinced also that tools like SketchUp, Rhino, and VR are helping them a lot to grab something big in future.

Article Source:

The boundary of architectural visualization at Gensler

home   |  About us   |  editor's desk   |  Articles   |  Blog   |  Tips and Tricks   |  Interview   |  News   |  Video   |  Review   |  Case Study   |  Showcased images   |  CONTACT